- Kia’s Plan S 2030 enterprise technique up to date with development methods for brand new merchandise, concentrate on electrification dedication
- Kia goals for international gross sales of 4.19 mln items, market share of 4.5%, by 2030
- EV: Goal of 1.26 mln EV gross sales by 2030
… World EV market share of 4.3%; growth of quantity EV lineup
- PBV: To promote 250,000 PBVs by 2030
… Launches of PV5 in 2025, PV7 in 2027 and PV9 in 2029
- Pickup Truck: So as to add an EV pickup mannequin for North America, constructing on Tasman pickup’s success
… Concentrating on international Tasman gross sales of 80,000 items per yr
- Purpose to realize KRW 170 tln in income, over 10% working revenue margin by 2030
- Kia to take a position KRW 42 tln from 2025-2029, together with KRW 19 tln for future enterprise
- 2025 enterprise steering
…Concentrating on greater than KRW 112 tln in income, market share of three.7%
… Working revenue margin of 11% on international gross sales of greater than 3.2 mln items
Kia Company (Kia) immediately shared its mid-to-long-term enterprise methods and monetary targets at its CEO Investor Day held in Seoul, Korea.
As a part of Kia’s up to date Plan S technique – the model’s mid-to-long-term marketing strategy – the corporate outlined its daring technique to realize international gross sales of 4.19 million items by 2030, together with 2.33 million hybrid and absolutely electrical automobiles (EVs).
Leveraging its agility and suppleness in response to the market atmosphere, Kia will diversify its development engines by introducing new fashions – corresponding to PBVs and pickup vans – and different key future companies.
“Since launching the Kia Transformation technique in 2021, Kia has constantly progressed to develop into a supplier of sustainable mobility options that innovate area and allow prospects to make higher use of their time past standard technique of transportation,” stated Ho Sung Music, President and CEO of Kia. “We are going to proceed to develop the model by implementing mid-to-long-term methods to strengthen our inner stability and reply successfully to modifications within the auto trade.”
※ Summarized Plan S 2030
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Gross sales Growth |
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Various Lineup |
• 4.19 million international gross sales by 2030 – 2.33 million EV (1.26 million) and xHEV (1.07 million) – 15 EV fashions and 10 xHEV fashions by 2030 • Improve international manufacturing capability by 17 p.c to 4.25 million items by 2030 • Diversifying hybrid lineup, increasing EV and PBV ranges, introduce Tasman pickup |
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Technique Particulars |
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Development by New Mannequin |
EV |
• EV lineup to increase with EV3, EV4, EV5, and EV2 • Concentrating on 1.26 million EV gross sales by 2030 • Enhancing EV customer support and charging infrastructure by way of strategic partnerships • Optimized versatile manufacturing throughout international manufacturing amenities |
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PBV |
• Concentrating on 250,000 PBV gross sales by 2030 • Diversify PV5 providing throughout 5 physique sorts with market-specific conversion fashions • PV7 to affix PBV lineup in 2027; PV9 arrives in 2029 |
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Pickup |
• Tasman pickup truck to launch; annual gross sales of 80,000 items and 6 p.c M/S goal • Assembly numerous market wants with ICE and EV fashions • New EV pickup for N. America deliberate; long-term annual gross sales goal of 90,000 items |
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Future Enterprise |
• Deal with improvement of SDVs and autonomous driving, growing robotic • Launch of SDV Tempo Automobile in 2026 and implementation of Degree 2+ autonomous driving from 2027 |
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Annual & Mid-to-long-term Enterprise and Monetary Objectives |
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2025 |
• Launching 5 new fashions, one product enhancement mannequin, and three derivatives • Wholesale gross sales goal of three.22 million items, up 4.1 p.c yr on yr • Reaching income of KRW 112 trillion, a 4.7 p.c year-on-year rise; |
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Mid-to-long-term |
• Funding of KRW 42 trillion from 2025 to 2029 to drive long-term development • Reaching KRW 170 trillion in income; KRW 18 trillion in working revenue, over 10 p.c working revenue margin by 2030 • Whole shareholder return goal set as 35 p.c for 2025-2027 interval |
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■ Gross sales growth to 4.5% market share with 4.19 million car gross sales by 2030
Kia plans to promote 1.11 million items in North America and 774,000 items in Europe by 2030, whereas aiming for gross sales of 580,000 items in Korea. In India, Kia will increase gross sales across the newly launched Syros, aiming for 400,000 items.
The corporate goals for two.33 million electrified car gross sales by 2030, making up 56 p.c of its complete gross sales goal. This purpose consists of EVs, which is able to account for 1.26 million items, and xHEVs[1], which is able to account for 1.07 million items. In main markets, the proportion of electrified mannequin gross sales is focused to extend to 70 p.c in North America, 86 p.c in Europe, 73 p.c in Korea, and 43 p.c in India.
To satisfy demand, Kia will enhance international manufacturing capability by 17 p.c, from 3.63 million items in 2025 to 4.25 million items by 2030.
Kia will diversify its hybrid lineup throughout all segments, from compact to full-size fashions, together with automobiles such because the Seltos and Telluride SUVs. In response to rising hybrid demand, the corporate goals to extend hybrid gross sales to just about a million items by 2030 – double the 490,000 items anticipated in 2025.
To speed up the EV transition, Kia will lead the mass adoption of EVs by increasing its EV lineup with the addition of one other quantity mannequin, the EV2, following the EV3, EV4, and EV5. The corporate may even increase its Platform Past Car (PBV) lineup, beginning with the PV5 this yr, and enter the pickup truck phase to strengthen its aggressive edge.
■ New mannequin development methods: EV, PBV, and Pickup Truck
Technique ① : Strengthen EV management with launch of full quantity mannequin vary
Kia has set a purpose of accelerating EV gross sales to 1.26 million items by 2030. This shall be supported by strengthening its EV management with quantity fashions, enhancing value competitiveness, enhancing customer support, and optimizing manufacturing methods.
Constructing on the success of the flagship EV6 and EV9, Kia will increase its quantity EV lineup with the introduction of the EV3, EV4, EV5, and EV2.
Value innovation methods will concentrate on optimizing {hardware} by way of inside and exterior designs that provide true worth to prospects whereas standardizing EV software program by way of next-generation digital structure.
Kia will improve EV customer support by increasing specialised upkeep networks, introducing licensed EV restore coaching packages, and offering distant diagnostic companies.
EV charging infrastructure improvement will proceed by way of Kia’s strategic partnerships, together with with E-pit in Korea, in addition to the IONNA three way partnership (JV) in North America, and Ionity JV in Europe.
Optimized EV manufacturing
To optimize its provide chain, Kia will increase native EV manufacturing in key areas. Korea will function the worldwide hub for EV improvement and manufacturing, North America will concentrate on mid-to-large SUVs, Europe on compact SUVs and hatchbacks, and India on domestically focused compact SUVs.
Kia will preserve flexibility by producing its complete lineup – inner combustion engine automobiles, hybrids, and EVs – at 13 current manufacturing amenities worldwide whereas enhancing manufacturing effectivity with two devoted EV vegetation.
The Gwangmyeong EVO Plant, which started operations final yr, is driving EV adoption with the manufacturing of the EV3. Kia’s second quantity EV mannequin, the EV4, started mass manufacturing in March and is about for international launch. Moreover, the model’s Hwaseong EVO Plant, which is able to start PV5 manufacturing in keeping with its launch in July 2025, will increase to incorporate PV7 manufacturing in 2027, strengthening its market positioning.
Technique ② : PBV enterprise growth as a brand new development momentum
Kia is about to revolutionize the mobility trade by increasing its PBV enterprise, enhancing development momentum, and redefining its customer-centric enterprise framework.
By 2030, the corporate goals to focus on aggressively the rising demand for electrical mild industrial automobiles (LCVs), with a purpose of promoting 250,000 PBVs throughout Europe, Korea, and different international markets.
To determine a dominant place within the PBV sector, Kia’s strategic focus is on 5 key areas:
- Product
- Manufacturing
- Options
- Companies
- Channels
2-1. Various PBV lineup
Following the launch of the PV5 in July 2025, Kia will increase its PBV lineup with the introduction of the PV7 in 2027 and the PV9 in 2029. The PV5 shall be obtainable in Passenger, Cargo, and Chassis Cab physique sorts, together with conversion fashions together with B2C Premium, Mild Camper, Crew Van, Open Mattress, and Field/Refrigerated Truck variants.
2-2. Specialised manufacturing for PBVs
Kia is constructing a versatile and environment friendly manufacturing ecosystem on the Hwaseong EVO Plant and is establishing a conversion middle to develop and manufacture PBV conversion fashions. Kia may even companion with main native conversion companies in key areas, making certain that custom-made PBVs meet distinctive market-specific wants with distinctive high quality and reliability.
2-3. Custom-made options for enterprise effectivity
Kia’s PBV options, primarily based on Hyundai Motor Group’s Software program-Outlined Car (SDV) idea, will improve buyer experiences by way of strategic partnerships with international expertise companies.
Fleet administration companies shall be enhanced with AI-powered predictive upkeep and contextual accident evaluation. These capabilities shall be built-in into Kia’s third-generation Fleet Administration System (FMS), serving to companies enhance operational effectivity and scale back prices.
2-4. Packaged companies for seamless operations
Kia will bundle its FMS options with important operational companies, together with financing, charging, and upkeep, to streamline car possession and administration for B2B prospects. These service packages shall be built-in with a one-billing system, offering a seamless cost expertise and maximizing comfort for enterprise purchasers.
2-5. Optimized buyer and gross sales channels
Kia is enhancing the B2B buyer journey by optimizing each on-line and offline gross sales channels.
Offline, the corporate will designate choose dealerships as PBV specialists and develop enterprise lounges the place prospects can expertise the complete vary of PBV automobiles, options, and companies in a single location.
On-line, Kia will launch a devoted PBV web site for patrons and a body-builder conversion portal for conversion companions to make sure easy accessibility to PBV-related info and companies.
As a pivotal development engine, Kia’s PBV enterprise will proceed to increase throughout markets and enterprise fashions. The corporate goals to broaden its buyer base past conventional B2C passenger car patrons and faucet into the B2B LCV phase. Regionally, Kia plans to increase PBV operations from its main targets – Europe and Korea – to North America, the Center East, Asia-Pacific, and Japan.
Technique ③ : Pickup truck – getting into a brand new phase with launch of Tasman
Kia goals to fulfill numerous market wants for pickup vans with each inner combustion engine (ICE) and EV fashions. The model’s first pickup truck, the Tasman, will launch in Korea, Australia and rising markets, with an annual gross sales goal of 80,000 items and a six p.c market share.
In North America, Kia plans to introduce an EV pickup truck primarily based on a brand new EV platform designed for each city and outside use. With this modern mannequin, Kia targets mid-to-long-term annual gross sales of 90,000 items and a seven p.c market share. The car will function best-in-class inside and cargo area, a sturdy towing system, off-road capabilities, and superior infotainment and security options.
■ Product improvement instructions and future enterprise
Kia’s product technique focuses on catering to numerous buyer wants by way of 4 key pillars: connectivity, autonomous, efficiency, and design.
- Connectivity: Kia will increase Over-the-Air (OTA) performance to maintain car software program up to date remotely and allow diagnostic capabilities. Related automotive companies will increase from 34 nations in 2024 to 71 nations by 2026, together with the Center East, Asia-Pacific, and Latin America.
- Autonomous: Kia will improve in-house autonomous driving software program and car integration whereas partnering with exterior events for car knowledge, infrastructure, and trade requirements. These developments will align with the corporate’s transition towards SDVs.
- Efficiency: Kia will enhance driving efficiency and gasoline effectivity with its next-generation hybrid powertrain and an Prolonged Vary Electrical Car (EREV) system that mixes EV and ICE advantages. Superior battery expertise will improve power density and cold-weather efficiency, whereas an improved energy electronics system will enhance charging pace, security, and sturdiness.
- Design: Kia continues to additional develop its Opposites United design philosophy, making use of this to future quantity EV fashions, together with EV2.
Increase space of future enterprise: SDV, autonomous driving, robotics, and AAM
To speed up Hyundai Motor Group’s SDV improvements, Kia is cooperating with a number of events throughout the Group, together with the Superior Car Platform Division and its international software program middle, 42dot.
Kia is accelerating its transition to SDVs by growing three core applied sciences: a sophisticated electrical/digital (E/E) structure that allows seamless updates and optimizes efficiency; a sturdy SDV working system that ensures a secure and uninterrupted consumer expertise; and software program that gives a platform for intuitive, ultra-personalized functions that improve connectivity and performance.
In 2026, Kia plans to unveil its SDV Tempo Automobile, that includes full-stack SDV expertise and AI-integrated autonomous driving expertise. Following the debut of this automotive, Kia targets implementation of Degree 2+ autonomous driving, that includes extra superior and secure autonomous methods and AI-powered expertise whereas laying the groundwork for mass manufacturing and a complete software program ecosystem from 2027.
Kia is collaborating with Hyundai Motor Group’s key expertise associates, together with Motional, Boston Dynamics, and Supernal, to combine future applied sciences and develop new enterprise fashions.
Kia is working with Motional to use autonomous driving expertise throughout its EV lineup. For logistics, Kia and Boston Dynamics are getting ready for the way forward for automation utilizing the robotics specialist’s Stretch logistics robotic and integrating PBVs with the Spot quadruped robotic for last-mile deliveries.
By its partnership with Superior Air Mobility (AAM) firm Supernal, Kia goals to attach PBVs with air mobility options to create a seamless multimodal transport community.
■ Annual and mid-to-long-term enterprise and monetary objectives
Regardless of international uncertainties final yr, Kia achieved record-high outcomes with KRW 107.4 trillion in annual income and an 11.8 p.c working revenue margin.
Persevering with this momentum from 2024, Kia has set its 2025 marketing strategy with wholesale gross sales of three.22 million items, a 4.1 p.c enhance yr over yr. As well as, the corporate goals to realize income of greater than KRW 112 trillion, up 4.7 p.c from a yr earlier, with an working revenue margin of 11 p.c.
In 2025, Kia will launch 5 new fashions, one product enhancement mannequin, and three derivatives. The Tasman pickup will create new demand and drive income development, whereas the EV4 will proceed to steer quantity EV adoption. Moreover, the launch of the PV5 will mark the start of Kia’s devoted PBV enterprise.
Within the mid-to-long time period, Kia goals to realize KRW 170 trillion in income and KRW 18 trillion in working revenue by 2030 – an working revenue margin of greater than 10 p.c.
The corporate plans to take care of robust profitability in the long run by way of quantity development alongside profitability enchancment methods for hybrids and EVs and software-driven enterprise mannequin transformation, with a powerful concentrate on SDVs.
■ Future funding plan and shareholder return coverage
Kia plans to take a position a complete of KRW 42 trillion over the subsequent 5 years. This represents a rise of KRW 4 trillion in contrast with the announcement final yr. Of this, KRW 19 trillion shall be allotted to future enterprise, together with electrification, SDVs, robotics, and AAM.
Kia additionally reiterated its mid-term monetary objectives from 2025 to 2027, which embrace reaching annual income development of over 10 p.c, an working revenue margin of over 10 p.c, and a return on fairness (ROE) of over 15 p.c.
To attain balanced mid-term monetary objectives, Kia has set a complete shareholder return (TSR) goal of 35 p.c throughout this era, which incorporates dividends, buy of shares, and cancellation of shares.
The corporate will proceed to implement a shareholder-friendly return coverage, with a minimal per-share dividend of KRW 5,000. To reinforce transparency, the corporate will buy and cancel as much as 10 p.c of web revenue.
[1] Hybrid electrical automobiles (HEVs), plug-in hybrid automobiles (PHEVs), and Prolonged Vary Electrical Automobiles (EREVs)
