Kia Company is celebrating the model’s 80th anniversary in the present day, holding a particular ceremony to mark the event and opening a brand new exhibition at Kia Imaginative and prescient Sq. in Yongin, Korea.
The occasion highlighted Kia’s 80-year journey, evolving into a world chief in sustainable mobility by way of contributions from Kia staff previous and current, and gave perception into Kia’s philosophy and future imaginative and prescient.
Hyundai Motor Group Govt Chair Euisun Chung, Kia President & CEO Ho Sung Tune, and different members of the Kia senior government management workforce attended the occasion, joined by roughly 400 friends.
Euisun Chung, Hyundai Motor Group Govt Chair, commented:
“Kia’s 80-year historical past has been a exceptional journey, an epic narrative. On behalf of Hyundai Motor Group, I prolong my gratitude to everybody who has been a part of Kia’s 80-year legacy.”
Ho Sung Tune, Kia President and CEO, stated:
“Drawing on the teachings discovered from compiling Kia’s 80-year historical past, we are going to reaffirm the spirit of dedication that has pushed us since our founding. On the similar time, we’re dedicated to preserving and sharing our heritage, together with intangible property, as a driving pressure for the longer term.”
How is Kia celebrating its 80th anniversary?
Hyundai Motor Group (the Group) and Kia executives, staff, and former executives joined friends to spotlight Kia’s 80-year heritage and current its future imaginative and prescient, impressed by the model’s legacy – a real historical past of problem and dedication.
Friends heard from Kia staff as representatives of those that will play a key position in delivering Kia’s imaginative and prescient as future leaders. Additionally they loved a particular celebratory movie, that includes those that performed vital roles in Kia’s achievements, and a solo efficiency by Kia Ambassador and multi-award-winning violinist, Clara-Jumi Kang.
Kia additionally unveiled the Imaginative and prescient Meta Turismo idea automotive, which embodies Kia’s imaginative and prescient for a brand new period of mobility. The idea combines dynamic driving efficiency with a lounge-inspired inside, paying homage to the velocity and class of Nineteen Sixties long-distance touring.
What are the important thing options of the Kia Imaginative and prescient Meta Turismo idea automotive?
The Imaginative and prescient Meta Turismo is a contemporary reinterpretation of three core experiences:
- Efficiency driving
- Immersive driving expertise by way of digital interplay
- Spaciousness of the lounge area
Its exterior displays the Kia design philosophy ‘Opposites United’, that includes a futuristic silhouette that blends delicate surfaces with geometric parts. Inside, the design enhances human-mobility interplay by way of digital expertise and creates a extremely immersive expertise for each drivers and passengers, with distinctive design parts and a spacious format.
A spotlight is the Imaginative and prescient Meta Turismo’s steering wheel, which reimagines the next-generation intuitive driving interface. It gives a extra immersive driving expertise with three digital modes – Speedster, Dreamer, and Gamer – using AR Head-Up Show (HUD) expertise to ship tailor-made consumer experiences for various driving environments. The AR HUD integrates sensible glass into the automobile, enabling drivers to view digital graphics as if they’re floating above the street in three dimensions.
Kia will unveil full data on the idea within the close to future.
Karim Habib, Govt Vice President and Head of Kia World Design, commented:
“The Imaginative and prescient Meta Turismo embodies Kia’s imaginative and prescient that integrates dynamic mobility and human-centered areas. It’s an expression of Kia’s dedication to repeatedly carry technologically superior mobility and experiences that interact, stimulate, and encourage.”
What’s on show at Kia’s 80th Anniversary Exhibition?
Kia’s 80th Anniversary Exhibition, held underneath the theme ‘The Legacy of Motion,’ is an immersive heritage expertise that showcases autos starting from historic fashions to the very newest merchandise. Situated on the primary flooring of Kia Imaginative and prescient Sq. – Kia’s worker coaching and technique institute – in Yongin, Korea, the exhibition might be open to guests till 2029.
The exhibition options eight Legacy show zones, every exploring themes and spotlighting autos from Kia’s first 80 years of producing:
- Wheel – Covers Kia’s inception and the imaginative and prescient of its founder, Kim Cheol-ho, that includes the 3000-Liho bicycle, the Okay-360 (a three-wheeled business automobile), and the Kia Brisa passenger automotive
- Evolution – Highlights Kia’s customer-centric DNA, that includes the Kia Bongo (a lightweight business automobile truck), and the all-new PV5, Kia’s first PBV
- Individuals – Spotlights Kia’s international high quality administration, management tales and long-running flagship fashions, that includes the Kia Sportage, and the Kia Carnival
- New Street – Tells the story of Kia’s international enlargement with localized manufacturing and gross sales methods, that includes the Kia Ceed, Cerato R, Sonet, and Telluride
- Id – Paperwork the historical past of the model’s international ascent, that includes the enduring Kia Delight, Soul, and Stinger fashions
- Progress – Outlines Kia’s improvement within the fashionable period, that includes its superior expertise, progress, and international sustainability options, highlighted by the Kia EV6 GT
- Inspiration – Positions Kia as a cultural icon, that includes the Kia Soul crossover
- Motion Archive – Chronicles Kia’s evolution by way of 100 fashions in keeping with the model’s philosophy of ‘Motion that Evokes’
What are the important thing miles stones in Kia’s 80-Yr Journey?
Kia was based in 1944 as Kyungsung Precision Trade by Kim Cheol-ho. The corporate adopted the Kia identify in 1952 and launched its first mobility product, the 3000-Liho bicycle. In 1973, Kia established the Sohari Plant (now AutoLand Gwangmyeong), Korea’s first built-in automotive manufacturing facility.
In 1974, Kia launched its first four-wheeled automobile, the Kia Brisa, happening to realize international success with fashions such because the Kia Delight subcompact automotive, launched in 1987, and the Kia Sportage, the world’s first city SUV, in 1993.
In 1997, Kia was acquired by Hyundai Motor Group underneath the visionary management of Founding Chairman Ju-yung Chung and Honorary Chairman Mong-Koo Chung. Appointed President of Kia in 2005, Euisun Chung applied a complete Design Administration technique and employed international design leaders – together with Peter Schreyer as Chief Design Officer – to outline Kia as a design-driven model.
Kia revitalized its model technique in 2021 underneath its ‘Whole Transformation’ method, providing sustainable mobility options within the type of electrical autos, adopted by Platform Past Automobile (PBV) fashions and software-based providers.
How is Kia linking its heritage actions to the model’s future imaginative and prescient?
Kia is leveraging its 80-year heritage with a spread of inventive international campaigns to spotlight the model’s future imaginative and prescient:
- Kia 80th Anniversary × Artist Oyow – A collaboration with famend illustrator Oyow, who created the commemorative art work for Kia’s 80th anniversary
- Kia 80 Years – A 430-page publication that chronicles Kia’s 80-year journey from its basis to its rise as a world mobility model; that is the primary historic quantity Kia has revealed for the reason that firm joined Hyundai Motor Group
- The Portraits of Kia – A four-episode video collection telling Kia’s heritage story by way of 4 contrasting personas: Founder, Overseas Correspondent, Sports activities Fan, and Honorary Chairman Mong-Koo Chung
- Motion Archive – An on-line heritage platform highlighting Kia’s 80-year historical past and heritage, tales, and iconic autos
