The electrical car market continues to shift quickly in 2025, with leasing developments and shifting incentives taking part in as a lot of a task in purchaser habits because the vehicles themselves. Whereas Tesla nonetheless dominates total EV gross sales, new knowledge from Experian highlights an attention-grabbing story growing across the BMW i4. As soon as absent from the highest 10, the i4 climbed into sixth place in Q2 2025. Extra exceptional isn’t just what number of i4s are discovering driveways, however how persons are entering into them.
i4 Purchases in Q2 2025 At a Look
In line with knowledge revealed by Experian, the BMW i4 was the sixth most-sold EV in Q2 2025. The i4 total represented 2.44% of all EV purchases. Whereas nobody stood an opportunity in opposition to Tesla — the Mannequin Y and Mannequin 3 nonetheless reigned supreme at 24.02% and 18.45% of the market share, respectively — it was a better race between the gamers remaining on the sphere. The Chevy Equinox EV represented 4.78% of the EVs offered in Q2, whereas the Hyundai IONIQ 5 took dwelling 3.57%. The Mustang Mach-E simply barely outsold the i4 with 2.68% of the section. For reference, all three non-BMWs fell from final quarter, whereas the i4 wasn’t even within the high 10 final quarter.
Way more attention-grabbing is how persons are shopping for their EVs — notably the i4. Individuals taking dwelling a BMW i4 nearly completely lease, with 88.63% of shoppers selecting to take action. The second highest within the high 10 is the Honda Prologue with an 83.83% lease charge. In comparison with the highest sellers, there’s much more disparity. Over 70% of shoppers taking dwelling a Tesla Mannequin Y are financing or paying money — simply 29.79% are leasing. Round 58% of shoppers select lease a Mannequin 3. The Mustang and Equinox EVs are nearer to 60% lease charge whereas 65% of IONIQ 5 clients choose to lease. Apparently, the Hyundai additionally has the very best variety of consumers paying money — 21.26% of IONIQ 5 consumers accomplish that.
Wilder nonetheless is that, regardless of the BMW i4’s extraordinarily excessive lease take charges, it’s actually a drop within the bucket. The Mannequin 3 and Mannequin Y collectively symbolize 30.97% of all EV leases originating throughout Q2 2025. The BMW? Simply 3.76%. It paints an actual image of simply how a lot quantity Tesla strikes in comparison with BMW’s EV choices.
BMW i4 Lease or Mortgage: What’s the Actual Distinction?
Final quarter, the common distinction between a lease and mortgage cost throughout all EVs was $175. It stays precisely the identical in Q2. And, certainly, the BMW i4 itself doesn’t buck any developments. In Q2, the common lease cost was $672 per thirty days for a brand new BMW i4, whereas the common mortgage cost hovered round $855 per thirty days. That’s a $183 distinction. Final quarter there was a $182 distinction. The typical lease price $684 per thirty days and the common mortgage was $866 per thirty days.
Whereas i4 gross sales perked up relative to the remainder of the section, EVs total took a downturn in Q2. The market share of EVs dipped to eight.34%, down from 9.83% in Q1 2025. Apparently, hybrids get pleasure from an uptick to almost 15% of the market share. We predict the lease charges on the i4 are excessive for just a few causes: first, it’s one of many costlier choices. Secondly, and far more importantly, leasing is the one solution to nonetheless get pleasure from a $7,500 tax credit score. At the very least, for now. It will likely be attention-grabbing to see what Q3 brings for the BMW i4 because the US EV market continues its shakeup.
Supply: Experian
