It was in 2002 when ALPINA revised its iconic badge for the fourth time because the well-known emblem was created again within the Sixties. A fifth revision now seems to be deliberate for the brand new period beginning subsequent 12 months underneath the BMW company umbrella. Based on a brand new trademark submitting with the German Patent Workplace (Deutsches Patent- und Markenamt / DPMA), found by CarBuzz, the logo is slated for a minor replace for next-generation automobiles.
Whereas we are able to’t share the brand new emblem right here as a result of copyright causes, you’ll be able to view it on the supply hyperlink under. It introduces a refined evolution that solely diehard ALPINA followers are more likely to discover. Purists will probably be glad to listen to that the only throttle on the left and the crankshaft on the proper stay. Nonetheless, the defend has been eliminated for a minimalist look. Talking of simplifying issues, the emblem is proven in black and white. That stated, it wouldn’t appear proper for the normal pink and blue middle to vanish.
Curiously, the ALPINA script doesn’t use the identical typeface trademarked with the DPMA a few years in the past. The sooner submitting from June 2023 was for “BMW ALPINA,” whereas the more moderen submission from January 2025 considerations the brand new emblem with out the addition of BMW to the brand new/previous badge. This might recommend that automobiles will probably be marketed as BMW ALPINA in press supplies and ads, however the mildly revised emblem itself gained’t incorporate the BMW identify.
BMW owns each emblems, that are registered underneath the next courses within the items/providers class. Class 12 covers: “Cars; drives for vehicles; engines for vehicles; components and equipment for vehicles.” Class 35 contains: “Provision of business data and provision of business data and recommendation to customers within the number of services and products; retail and wholesale providers referring to vehicles and their components and equipment.”
Apparently, the brand new emblem submitting additionally contains Class 37. It refers to: “Set up, cleansing, restore, and upkeep work referring to automobiles and components and equipment for automobiles; restoration of automobiles; rental, leasing, and letting of things in reference to the supply of the aforementioned providers, insofar as included on this class; recommendation and knowledge referring to the aforementioned providers, insofar as included on this class.”
Maybe that is an early signal that BMW is contemplating providing restoration providers for older ALPINA fashions. Possibly it’s going to observe the identical technique utilized by BMW Basic to help homeowners of classic automobiles.
Regardless of the case, the new-era ALPINA underneath BMW’s management begins in 2026. The mother or father firm has been hinting at bridging the hole between high-end BMWs and entry-level Rolls-Royces. Offered there even is such a factor as a base RR. Rumor has it the ALPINA-pampered 7 Sequence is making a return, probably joined by a next-generation X7. Each are stated to characteristic V8 energy and probably even EV derivatives.
Pushing ALPINA additional upmarket will seemingly come on the expense of lower-tier fashions. Consequently, the B3, B4, and their crossover derivatives might be dwelling on borrowed time. The B5 has already been discontinued, and it appears the bottom fashions’ days are numbered. The B8 can also be anticipated to be dropped, as BMW is getting ready to part out the 8 Sequence lineup.
Supply: German Patent and Trademark Workplace (DPMA) by way of CarBuzz
