A brand new synthetic intelligence (AI) platform developed with assist from the Division for Transport is being piloted as a possible resolution to one of many UK’s most entrenched transport challenges: the college run.
The proportion of pupils being pushed to highschool in England has risen by 23% since 2005, with 37% now travelling by automotive as a substitute of strolling, biking, or utilizing public transport. On the similar time, the variety of youngsters strolling to highschool has dropped by round 4%. The morning college run now accounts for practically 30% of peak-time site visitors in London and is a rising contributor to congestion and emissions throughout the nation.
The STEP platform
The brand new software, referred to as STEP (College Journey Engagement Platform), has been created by the UK-based start-up HomeRun. It makes use of anonymised postcode information, mixed with behavioural, social, and geographical components, to foretell how pupils journey to highschool. By making use of AI at scale, STEP can reveal the place automotive dependency is highest, which routes are unsafe, and the place funding in strolling, biking, or public transport might have the most important affect.
HomeRun’s goal is to chop the proportion of pupils being pushed to highschool from 37% right now to below 10% by 2035 — the equal of eradicating 650 million automotive journeys over the following decade.
In contrast to conventional college journey plans, which require surveys and the cooperation of overstretched headteachers, the platform permits councils and authorities departments to plan interventions at county and even nationwide stage with out the executive burden falling on colleges.
Essex pilot
Essex County Council (ECC) was the primary authority to pilot STEP. With just one officer beforehand answerable for 520 colleges throughout the county, ECC was restricted to working with round 35 colleges per yr. Utilizing STEP, the council was in a position to mannequin journey patterns for over 210,000 pupils throughout all 520 state colleges.
The ensuing information has been used to underpin a significant funding bid for 30 new College Streets, which prohibit automotive entry throughout drop-off and pick-up instances. If profitable, this is able to symbolize one of many largest College Streets rollouts in England exterior London.
Helen Akpabio, Lively Journey Supervisor at ECC, famous that the software permits interventions to be based mostly on want reasonably than the passion of parent-teacher associations or particular person workers: “For the primary time, all colleges are assessed on a stage enjoying subject. Interventions could be centered the place they’re most wanted, not simply the place engagement is most responsive”.
Broader implications
The college run has lengthy been missed in nationwide transport methods. With native authorities spending greater than £2 billion yearly on statutory home-to-school transport for SEND college students alone, many councils have scaled again wider college transport provision to the naked minimal.
Whereas some city councils have launched College Streets lately, these are sometimes concentrated in quieter residential areas. Faculties situated on predominant roads or in rural areas have largely missed out. Marketing campaign teams similar to Inexperienced College Runs and Clear up the College Run argue that platforms like STEP might assist councils and communities take a extra equitable, evidence-led strategy.
The significance of tackling the college run was recognised on 2 July 2025, when the mayors of England’s Mixed Authorities signed a nationwide pledge to prioritise strolling, wheeling, and biking, with a selected deal with the college journey. Nonetheless, campaigners and native authorities warn that with out sturdy information instruments, councils threat “spending restricted funds blindly”.
Wanting forward
HomeRun’s CEO, Pooya Kamvari, mentioned that if the Essex outcomes have been replicated nationally, the UK might see a dramatic shift in class journey habits:
- A discount of 650 million automotive journeys
- Vital cuts in congestion and peak-time emissions
- More healthy, extra energetic journey decisions for households
The corporate is looking on the federal government to assist councils in adopting a data-led strategy by:
- Growing a nationwide college run technique
- Funding nationwide use of STEP and related instruments
- Incentivising councils to spend money on interventions with measurable affect
- Requiring non-public and impartial colleges to take part, reflecting their disproportionate contribution to highschool run site visitors
- Supporting new instruments just like the STEP Mother or father Portal to provide households personalised journey alternate options
Campaigners say that after many years of rising automotive dependency, AI-driven platforms might lastly present the intelligence wanted to reshape one of the crucial cussed components of UK transport.
