- New marketing campaign highlights Kia’s dedication to selling unity and connection for individuals world wide
- Kia Official Match Ball Service program and inaugural Kia OMBC CupTM to convey collectively younger gamers alongside the world’s greatest gamers
- International World Cup ambassador Thierry Henry to be featured in three marketing campaign teaser movies
- FIFA World Cup 2026™ Show Theme to be made obtainable by way of Kia Join Retailer
Kia Company at this time introduced the launch of its world model marketing campaign for FIFA World Cup 2026TM below the banner ‘Inspiration connects us all.’
The brand new marketing campaign highlights the model’s dedication to selling unity not solely between Kia and its prospects, however amongst individuals world wide in the course of the iconic world sporting occasion.
The important thing parts of the marketing campaign embrace the Kia Official Match Ball Service (OMBC), Show Themes for Kia autos, and marketing campaign movies that convey the broader message of connection by way of inspiration.
Chang Sung Ryu, Senior Vice President and Head of Kia’s International Model & Buyer Expertise Division, commented: “The FIFA World Cup™ is greater than a sporting occasion, it is a cultural celebration that brings the world collectively. This marketing campaign embodies Kia’s core message ‘Inspiration connects us all’ and goals to assist followers across the globe get pleasure from their expertise to the fullest, reflecting the corporate’s imaginative and prescient as a sustainable mobility options supplier that permits connection and inspiration past the highway.”
What’s the Kia Official Match Ball Service program?
The Kia Official Match Ball Service sees youngsters from international locations world wide chosen to ship the official match ball to World Cup referees earlier than every match. For the upcoming World Cup, a complete of 104 members aged between 10 and 14 can be given the prospect to enter the sphere alongside the world’s greatest gamers.
The corporate can also be increasing the OMBC program by internet hosting the first-ever Kia OMBC CupTM as a part of its assist for world youth soccer (soccer) initiatives. The OMBC members can be given the chance to play in a youth soccer (soccer) match, chosen by way of native try-outs. The occasion will function participation from former soccer (soccer) legends, who will symbolize their international locations, together with world World Cup ambassador and soccer (soccer) icon Thierry Henry.
How does the OMBC program match into the ‘Inspiration connects us all’ marketing campaign?
The OMBC program is on the coronary heart of Kia’s world marketing campaign, unveiled at this time by way of three teaser movies that includes world ambassador Thierry Henry.
The primary video unveils the idea of the ‘forty ninth Group’ by way of Kia’s personal draw occasion, symbolizing a further crew past the 48 official World Cup nations. The second video reveals Henry in an interview, hinting that he’ll lead this symbolic crew. The third video, entitled ‘The Subsequent Legend’, options Henry driving an OMBC participant to the stadium in a Kia car, reinforcing Kia’s message of inspiration and connection.
Collectively, these movies rejoice the spirit of soccer and encourage younger gamers to dream huge, embodying Kia’s perception that inspiration connects us all.
What Kia Show Theme can be obtainable in reference to FIFA World Cup 2026TM?
Kia’s FIFA World Cup 2026™ show themes are designed to attach followers by way of Kia autos, permitting them to share the joys and emotion of the match even inside their vehicles. Kia’s Show Themes enable car customers to get pleasure from:
- Custom-made cluster and infotainment show colours and graphics
- Custom-made navigation and driving info
- Animations that seem throughout engine start-up and shut-down
The primary theme launched at this time, FIFA World Cup 2026™ International Show Theme, celebrates the match whereas providing a novel expertise solely for Kia house owners obsessed with soccer (soccer). The corporate plans to distribute a complete of 17 themes main as much as the match’s opening subsequent 12 months, together with host-country themes and Kia OMBC CupTM taking part nations. Show themes can be obtainable for free obtain on the Kia Join retailer within the U.S., Korea, and European international locations[i].
What’s Kia’s affiliation with FIFA?
Kia has been an official accomplice of FIFA, the worldwide soccer (soccer) governing physique, since 2007. As its Official Mobility Associate, Kia will present transportation, autonomous driving applied sciences, and future mobility providers at FIFA’s world occasions and tournaments till 2030.
[i]Show Themes are solely obtainable on fashions which have the chosen ccNC (Linked Automotive Navigation Cockpit) based mostly infotainment system. An energetic Kia Join subscription is required to make the most of Show Themes. With out an energetic Kia Join subscription, Show Themes is not going to be operational. The variety of free downloads might fluctuate by area. FIFA themes can be found for obtain and use solely till the top of July. As soon as downloaded, Show Themes are restricted to make use of on the particular car tied to buy and can’t be transferred to different autos. Over-the-Air options and updates might require a further value and should fluctuate by mannequin, mannequin 12 months, and trim degree. Options, specs, and costs are topic to vary. Kia Join subscription is required and Kia Join phrases and situations apply. For Europe, show themes can be found solely on chosen ccNC autos and might not be supported on all ccNC fashions.
