System 1 has introduced the arrival of Pasta Barilla, the world’s largest pasta producer, as a brand new companion of the premier motorsport class. The multi-season settlement brings collectively two leaders of their respective fields, each pushed by ardour, custom, and a spirit of innovation.
Pasta Barilla and F1: a profitable mixture
With this partnership, Barilla will likely be featured each on and off the observe. Followers will have the ability to benefit from the Italian model’s specialties at Pasta Bars positioned within the paddock and the unique F1 Paddock Membership. There can even be digital actions, promotions, and branding on the circuits, reaching tens of millions of followers around the globe.
Stefano Domenicali, President and CEO of System 1, said: “We’re thrilled to welcome Barilla to the F1 household. A partnership based on ardour and shared values: excellence, authenticity, and the enjoyment of experiencing extraordinary moments collectively. We are able to’t wait to start this unbelievable journey with our new companion, assured they may add a flavorful contact to the F1 expertise.”
A bond that begins within the kitchen and reaches the observe
Among the many promoters of the deal is Paolo Barilla, Vice President of the Barilla Group and former System 1 driver, who proudly commented: “An F1 automotive and a plate of pasta could appear far aside, however behind each are passionate and decided professionals pushed by the need to consistently enhance. Our biggest satisfaction is providing a well-deserved plate of pasta to those that work in F1.”
Ilaria Lodigiani, Chief Class & Advertising and marketing Officer of the Barilla Group, added: “This partnership is an invite to share what actually issues. Whether or not it’s a race, a household lunch, or a second on the desk, Barilla and System 1 carry folks collectively past sport and delicacies.”
Vp and likewise a System driver
Paolo Barilla had a short however fascinating chapter on this planet of System 1. After gaining expertise and success in decrease classes – together with profitable the 24 Hours of Le Mans in 1985 with a Porsche 956B – the Milan-born driver entered F1 in 1989 with Scuderia Minardi. His official debut got here at that yr’s Japanese Grand Prix, and he went on to compete in a number of races throughout the next season with the Faenza-based group. Regardless of having a non-competitive automotive, Barilla demonstrated willpower and keenness—qualities that also tie him intently to motorsport. His F1 profession resulted in 1990, however his title stays symbolic of a romantic period of System 1, the place braveness mattered greater than numbers.
A 145-year legacy of excellence
Based in 1877 in Parma by Pietro Barilla, the corporate is now a worldwide chief within the meals sector. With a portfolio that features iconic manufacturers akin to Mulino Bianco, Pan di Stelle, Pavesi, and lots of extra, Barilla is impressed by the Mediterranean weight loss plan and the Italian way of life, selling good, wholesome, and sustainable vitamin.
This new partnership represents one other main step in System 1’s growth in direction of international way of life manufacturers, combining pace, taste, and togetherness in a distinctly Italian combine.
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