In a historic improvement for motorsport, TAG Heuer will develop into the inaugural title associate of the Monaco Grand Prix, marking the primary time in almost a century that the celebrated race will characteristic a named title sponsor. This partnership, introduced at the moment, signifies a deepening relationship between System 1 and the luxurious watch model, which has a longstanding affiliation with each the game and the principality.
Since its inception in 1950, the Monaco Grand Prix has been formally often called the System 1 Grand Prix de Monaco. With this new alliance, the 2025 race might be rebranded because the System 1 TAG Heuer Grand Prix de Monaco. This modification displays TAG Heuer’s important function because the Official Timekeeper of System 1 and its enduring connection to the Monaco circuit.
TAG Heuer’s ties to Monaco date again to 2011 via its partnership with the Car Membership de Monaco. Through the years, the model has been related to victories by legendary drivers corresponding to Niki Lauda, Ayrton Senna, Lewis Hamilton, and Max Verstappen, all of whom have sported TAG Heuer timepieces. This legacy underscores the model’s deep-rooted presence on the earth of motorsport.
The partnership comes as System 1 celebrates its seventy fifth anniversary and embarks on a decade-long collaboration with LVMH, the guardian firm of TAG Heuer. The Monaco Grand Prix’s present contract extends till 2031, making certain a sustained interval of collaboration between these iconic entities.
Stefano Domenicali, President & CEO of System 1, stated: “This can be a really incredible second in System 1 historical past as TAG Heuer turns into the first-ever Title Associate of the Grand Prix de Monaco, a circuit that featured within the sport’s very first season in 1950, and with which we mark our seventy fifth anniversary this yr.”
He emphasised TAG Heuer’s legacy with Monaco and anticipated that the model would carry ardour, creativity, and distinctive model to the occasion.
Antoine Pin, CEO of TAG Heuer, highlighted the importance of Monaco to the model, describing it as their “religious house.” He remarked, “The spirit of competitors, the difficult road course that rewards those that present the best psychological resilience and bodily energy, a spot the place drivers push themselves to realize their very best.”
Pin expressed honor and enjoyment of renewing the partnership with the Car Membership de Monaco and lengthening actions within the Principality.
Maître Michel Boeri, President of the Car Membership de Monaco, additionally lauded the partnership, noting almost 15 years of collaboration with TAG Heuer. He expressed admiration and respect for the watchmaker and reiterated the dedication to proceed their profitable affiliation.
This yr’s occasion is scheduled to happen from Could 23 to 25, promising an occasion that blends the wealthy heritage of System 1 with the precision and luxurious synonymous with TAG Heuer.
Supply: TAG Heuer Press Nook
