- The BMW i4 accounted for greater than half of 4 Sequence gross sales in North America in 2024.
- BMW Group is struggling in Germany and China, however its U.S. EV gross sales reached a brand new document final yr.
- Its first Neue Klasse mannequin will go on sale within the U.S. later this yr.
The BMW Group is going through the wrath of fierce competitors from burgeoning Chinese language automakers, however its electrical automobile enterprise continues to be a brilliant spot, particularly in North America.
In 2024, BMW and Mini gross sales fell by 13.4% in China, its largest market by gross sales quantity. Throughout Asia, gross sales declined by 10.2%, and registrations dropped by 5.3% in Germany. It’s actually powerful on the market proper now for a few of Germany’s legacy automakers who’re making an attempt to remain related in markets more and more dominated by the likes of BYD, Xpeng, Xiaomi and extra.
However issues look totally different in relation to battery-powered automobiles, particularly in North America. BMW set a brand new document for EV gross sales within the U.S., with practically 51,000 items bought. Its U.S. EV gross sales elevated to 50,981 items from 45,417 items the yr earlier than. The i4 and the i5 helped it break that document, consuming into the gross sales of their gas-powered counterparts within the 4 Sequence and 5 Sequence line-ups.
Photograph by: InsideEVs
BMW bought 42,608 4 Sequence fashions in North America in 2024. That features the gas-powered 4 Sequence Coupe, Gran Coupe, Convertible, i4 and the M fashions. The electrical i4 accounted for a whopping 23,403 items of the 4 Sequence within the U.S. alone. That places the share of the i4 within the 4 Sequence line-up at nicely over 50%—an indication that the 4 Sequence is now primarily a battery-powered vary.
The i4 could be cannibalizing 3 Sequence gross sales as nicely. BMW bought solely 31,300 3 Sequence fashions within the U.S. final yr, an almost 8% drop.
U.S. gross sales of the i5 grew fourfold, rising from 2,133 items in 2023 to eight,763 items final yr. BMW bought 25,315 5 Sequence fashions in North America in 2024. The i5 accounts for greater than one-third of that within the U.S. alone. By comparability, Mercedes-Benz bought practically 12,000 EQEs stateside final yr. Nevertheless, whereas EQE gross sales dropped by 40%, the i5 grew by 310%.
Gross sales of the iX and i7 pale compared to its siblings, with the previous dropping by 11.1% and the latter enhancing barely by 1%.
Electrification hasn’t been so type to sedans, barring the Tesla Mannequin 3. The Hyundai Ioniq 6, regardless of being an excellent automobile with a hanging design, is now a gross sales dud. Gross sales of Mercedes-Benz’s jelly bean-shaped electrical sedans are nosediving. Electrical crossovers, in the meantime, are stealing the present. Common Motors staged a comeback solely on the again of electrical crossovers just like the Chevy Equinox EV and Cadillac Lyriq.
The BMW i4 and i5 appear to be defying this development. They’ve achieved this success regardless of driving on the getting old Cluster Structure (CLAR), a gas-car platform reconfigured for EVs. They appear good, are phenomenal to drive and are available festooned with tech. Their driving vary and charging efficiency appear mediocre, however that’s set to enhance on the Neue Klasse fashions.
“It’s a beautiful, quick, high-tech and high-performance sports activities sedan, precisely what BMW made its bones on and continues to do at the moment,” InsideEVs’ Editor-in-Chief Patrick George wrote of the i4 M50 final yr.
The primary of BMW’s Neue Klasse fashions, developed on a BEV-native and software-focused platform, will go on sale later this yr. So relaxation assured that there’s extra to come back from the German automaker; it now has an actual probability to fill the gaps and tackle the shortcomings of its present lineup.
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