- Kia provides 130-strong car fleet to AO25 match organizers, made-up totally of award-winning all-electric and hybrid fashions
- Kia to reaffirm its dedication to electrification, showcasing EV3, EV5, EV6 and EV9 all through the match
- New model campaigns ‘What’s Your Subsequent Transfer?’ and ‘What Strikes You?’ to interact followers globally and domestically
Kia Company is as soon as once more supporting the Australian Open – the distinguished tennis Grand Slam occasion of the Asia-Pacific area – via the availability of a fleet of official match autos, together with its all-electric EV5, EV6 and EV9 fashions, plus hybrid Carnival HEV, Sorento HEV and Sportage HEV fashions.
Because the Main Associate of AO25, the model held an official car handover ceremony at Melbourne Park on January 8, attended by Damien Meredith, Kia Australia CEO; Craig Tiley, Australian Open Match Director; and Ash Barty, Australian Open champion. Following 24 years of assist, Kia continues to be the Australian Open’s longest-running main accomplice.
Kia offered match officers with a fleet of 130 autos, that includes 25 items of EV9, 15 items of EV5, 10 items of EV6, 30 items of Carnival HEV, 25 items of Sorento HEV and 25 items of Sportage HEV. That is the primary yr that each one match autos are electrified – both all-electric or hybrid. The autos will present gamers, match officers and VIPs with protected, comfy and sustainable transport round Melbourne throughout AO25 which runs from January 12 to 26.
“Our partnership with the Australian Open has at all times been about pushing boundaries and provoking motion, and this yr we’re excited to take it additional with our electrified fleet,” commented Ho Sung Track, Kia President and CEO. “By showcasing our EV and hybrid fashions, we reaffirm our dedication to sustainable mobility whereas supporting one of many world’s most prestigious sporting occasions.
“By our AO25 campaigns, immersive buyer experiences, and collaborations with Tennis Australia, we intention to have a good time the spirit of progress and empower people to embrace their ‘subsequent strikes’. Kia’s electrical autos are on the coronary heart of this journey, embodying the way forward for mobility and connecting followers worldwide to the power of this excellent occasion.”
Kia is taking the chance of AO25 to underscore its dedication to creating all-electric and hybrid vehicles accessible to a larger variety of folks, with the official car fleet and a sequence of fan engagements. The corporate is showcasing its full all-electric lineup (EV3, EV5, EV6 and EV9) all through the match whereas providing followers the chance to interact with EV know-how at main touchpoints throughout Melbourne Park.
“We’re delighted to proceed our shut relationship with Kia, the Australian Open’s longest-serving accomplice and one of the crucial enduring sports activities sponsorships in Australia,” mentioned Craig Tiley, Australian Open Match Director. “The Australian Open and Kia are each dedicated to cultivating and celebrating the spirit of progress – making us perfect companions.”
“We’re delighted to share that this yr’s fleet of 130 Kia autos is made up totally of award-winning all-electric and hybrid fashions, demonstrating each Kia and the AO’s dedication to sustainability and innovation. When Kia’s iconic AO vehicles begin showing on Melbourne’s streets, town is aware of that the AO has arrived, creating an unbeatable environment and buzz.”
As a part of AO25, Kia is introducing its newest model marketing campaign, ‘What’s Your Subsequent Transfer?’, that includes the Kia EV3 globally and the EV5 domestically, to interact tennis followers in the course of the Australian Open. This marketing campaign, aligned with Kia’s model ethos, “Motion That Evokes,” showcases the power and progressiveness of AO25 whereas encouraging audiences to tackle new challenges. Particularly, the documentary movie ‘Rafa’s Subsequent Transfer’ illustrates Nadal’s story on the Australian Open and his day-to-day pursuits outdoors of tennis.
Kia is teaming up with Tennis Australia once more to supply an inspiring four-episode digital sequence titled ‘What Strikes You?’. This sequence will discover the non-public tales of present tennis gamers delving into what fuels their ardour past the tennis court docket. By candid interviews performed contained in the Kia EV5 and EV9, the sequence highlights how these athletes discover inspiration of their lives and promotes Kia’s electrical autos as symbols of innovation and motion.
Moreover, Kia has launched a sequence of packages to create unforgettable experiences for its clients and followers throughout AO25. 90 Kia clients from around the globe, chosen via promotional actions after test-driving and buying Kia EVs, will be a part of stay match viewing and a particular tour of Melbourne Park. Ten influencer groups may even attend the occasion as company of Kia and create participating content material from AO25 as they drive via town of Melbourne in Kia EVs.
In one other initiative, 20 youngsters in Korea have been chosen as official Ballkids for AO25. These youngsters may even take pleasure in once-in-a-lifetime experiences, corresponding to being on the court docket with the world’s finest gamers, participating in tennis actions, and exploring Melbourne’s wealthy tradition and iconic sights.
