- Kia provides 130-strong automobile fleet to AO25 match organizers, made-up fully of award-winning all-electric and hybrid fashions
- Kia to reaffirm its dedication to electrification, showcasing EV3, EV5, EV6 and EV9 all through the match
- New model campaigns ‘What’s Your Subsequent Transfer?’ and ‘What Strikes You?’ to have interaction followers globally and domestically
Kia Company is as soon as once more supporting the Australian Open – the celebrated tennis Grand Slam occasion of the Asia-Pacific area – by way of the provision of a fleet of official match automobiles, together with its all-electric EV5, EV6 and EV9 fashions, plus hybrid Carnival HEV, Sorento HEV and Sportage HEV fashions.
Because the Main Associate of AO25, the model held an official automobile handover ceremony at Melbourne Park on January 8, attended by Damien Meredith, Kia Australia CEO; Craig Tiley, Australian Open Event Director; and Ash Barty, Australian Open champion. Following 24 years of help, Kia continues to be the Australian Open’s longest-running main associate.
Kia introduced match officers with a fleet of 130 automobiles, that includes 25 models of EV9, 15 models of EV5, 10 models of EV6, 30 models of Carnival HEV, 25 models of Sorento HEV and 25 models of Sportage HEV. That is the primary yr that each one match automobiles are electrified – both all-electric or hybrid. The automobiles will present gamers, match officers and VIPs with protected, snug and sustainable transport round Melbourne throughout AO25 which runs from January 12 to 26.
“Our partnership with the Australian Open has at all times been about pushing boundaries and galvanizing motion, and this yr we’re excited to take it additional with our electrified fleet,” commented Ho Sung Music, Kia President and CEO. “By showcasing our EV and hybrid fashions, we reaffirm our dedication to sustainable mobility whereas supporting one of many world’s most prestigious sporting occasions.
“Via our AO25 campaigns, immersive buyer experiences, and collaborations with Tennis Australia, we purpose to rejoice the spirit of progress and empower people to embrace their ‘subsequent strikes’. Kia’s electrical automobiles are on the coronary heart of this journey, embodying the way forward for mobility and connecting followers worldwide to the power of this excellent occasion.”
Kia is taking the chance of AO25 to underscore its dedication to creating all-electric and hybrid vehicles accessible to a higher variety of individuals, with the official automobile fleet and a collection of fan engagements. The corporate is showcasing its full all-electric lineup (EV3, EV5, EV6 and EV9) all through the match whereas providing followers the chance to have interaction with EV know-how at main touchpoints throughout Melbourne Park.
“We’re delighted to proceed our shut relationship with Kia, the Australian Open’s longest-serving associate and some of the enduring sports activities sponsorships in Australia,” stated Craig Tiley, Australian Open Event Director. “The Australian Open and Kia are each dedicated to cultivating and celebrating the spirit of progress – making us ultimate companions.”
“We’re delighted to share that this yr’s fleet of 130 Kia automobiles is made up fully of award-winning all-electric and hybrid fashions, demonstrating each Kia and the AO’s dedication to sustainability and innovation. When Kia’s iconic AO vehicles begin showing on Melbourne’s streets, the town is aware of that the AO has arrived, creating an unbeatable environment and buzz.”
As a part of AO25, Kia is introducing its newest model marketing campaign, ‘What’s Your Subsequent Transfer?’, that includes the Kia EV3 globally and the EV5 domestically, to have interaction tennis followers in the course of the Australian Open. This marketing campaign, aligned with Kia’s model ethos, “Motion That Conjures up,” showcases the power and progressiveness of AO25 whereas encouraging audiences to tackle new challenges. Particularly, the documentary movie ‘Rafa’s Subsequent Transfer’ illustrates Nadal’s story on the Australian Open and his day-to-day pursuits outdoors of tennis.
Kia is teaming up with Tennis Australia once more to provide an inspiring four-episode digital collection titled ‘What Strikes You?’. This collection will discover the private tales of present tennis gamers delving into what fuels their ardour past the tennis courtroom. Via candid interviews performed contained in the Kia EV5 and EV9, the collection highlights how these athletes discover inspiration of their lives and promotes Kia’s electrical automobiles as symbols of innovation and motion.
Moreover, Kia has launched a collection of packages to create unforgettable experiences for its clients and followers throughout AO25. 90 Kia clients from all over the world, chosen by way of promotional actions after test-driving and buying Kia EVs, will be a part of dwell match viewing and a particular tour of Melbourne Park. Ten influencer groups may also attend the occasion as company of Kia and create participating content material from AO25 as they drive by way of the town of Melbourne in Kia EVs.
In one other initiative, 20 kids in Korea have been chosen as official Ballkids for AO25. These kids may also take pleasure in once-in-a-lifetime experiences, comparable to being on the courtroom with the world’s finest gamers, participating in tennis actions, and exploring Melbourne’s wealthy tradition and iconic sights.
